Discover the Nat&Form line at Soin et Nature, a leader in phytotherapy that combines pharmaceutical expertise with a commitment to the environment to offer natural, effective, and highly concentrated dietary supplements. Designed to promote your comfort, vitality, and overall well-being, Nat&Form products guarantee optimal quality thanks to formulas developed from rigorously selected plant-based active ingredients.
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Founded in 1996 by Élisabeth Macé, Nat & Form embodies an innovative vision in the world of dietary supplements. Its mission is clear: to make wellness solutions that are natural, accessible, and environmentally friendly available to everyone. Now led by her son, Bastien Pariaud, this family-owned Breton company continues to grow while remaining true to its original values.
Nat & Form’s headquarters are located in Ploemeur, near Lorient, in the heart of Brittany. This location was not chosen by chance: Brittany is a land of biodiversity and traditions, a fertile ground for a company firmly committed to nature. This regional roots are reflected in a commitment to promoting local resources and adopting a strong eco-responsible approach.
Since its founding, Nat & Form has distinguished itself through its ability to combine artisanal expertise with technological innovation. The team, which now includes more than 80 employees, works every day to design products that meet consumers’ specific needs. Their ambition? To create effective and respectful health solutions, without compromising on quality or affordability.
Nat & Form places environmental responsibility at the heart of its DNA. This fundamental value guides every step of its manufacturing process, from the selection of raw materials to the design of packaging. Unlike many brands in the industry, Nat & Form has made the bold choice to handle its entire production in-house. This means that the capsules are manufactured, packaged, and shipped directly from their facilities in Brittany. This complete control over the production chain not only ensures optimal traceability but also significantly reduces the environmental impact by eliminating middlemen.
When it comes to packaging, Nat & Form is a pioneer. The brand has replaced traditional plastics with innovative materials such as cornstarch, recycled cardboard, and sugarcane waste. As a result, 99% of its products are now made without plastic—a true revolution in the dietary supplement industry.
At the same time, the brand makes it a point of honor to offer products at fair prices that are accessible to everyone. How is this possible? By limiting costly marketing campaigns and optimizing every stage of production. Thus, choosing Nat & Form means supporting a company that values both quality and ethics, without driving up costs for the consumer.
Since its inception, Nat & Form has continuously innovated to offer products tailored to consumers’ evolving needs. Research and development (R&D) is a cornerstone of the company. Each product is carefully formulated using rigorously selected ingredients. The brand prioritizes active ingredients that are either patented or backed by clinical studies to ensure optimal effectiveness.
Innovation doesn’t stop at formulation. Nat & Form also reinvents the pleasure of taking dietary supplements. With its lines of fruit-flavored gummies and wellness herbal teas, the brand proves that it is possible to combine effectiveness with enjoyment. These fun and accessible solutions appeal to both adults and children, offering a practical alternative to traditional forms of supplements.
Finally, Nat & Form stands out for its ability to anticipate market trends. The brand is constantly exploring new areas, such as CBD, to meet specific needs related to relaxation and overall well-being. Each product launch is an opportunity to push the boundaries of innovation, while remaining true to the company’s core values.
Despite its growth, Nat & Form has managed to preserve the family spirit that defines its origins. The team, made up of 80 dedicated employees, shares a common goal: to improve the health and well-being of its customers while respecting the planet. This human touch is a major strength of the brand, which prioritizes a personal approach, both with its consumers and with its pharmacy partners.
The vision of Bastien Pariaud, the company’s current CEO, builds on the values established by his mother. He places people at the heart of every decision, while seeking to modernize processes and broaden the brand’s horizons. At the same time, Nat & Form also supports other brands in developing their own product lines through its expertise in private-label manufacturing. This diversification is a testament to the company’s strength and reliability in the market.
Choosing Nat & Form is much more than just a purchase. It means supporting a company that has made the bold choice to balance innovation, ethics, and affordability. Whether to address a specific health need or to adopt a more environmentally friendly lifestyle, Nat & Form stands out as a trusted partner. The Breton brand embodies a perfect balance between quality, sustainability, and a commitment to people, making it a key player in the dietary supplement market.
With a rich and diverse product lineup, Nat & Form offers solutions tailored to every need. Here is a detailed overview of the available product lines:
