On Soin et Nature, the Poupina brand offers a range of natural and certified organic dermo-cosmetic care products, specially formulated to respect the sensitive skin of babies from birth. Enriched with organic witch hazel hydrolate and composed of ingredients of natural origin, these hypoallergenic, biodegradable products ensure gentle, safe hygiene, while preserving skin balance and minimizing environmental impact.
More detailsInfant hygiene has not always been a priority. Until the 19th century, baby grooming consisted of rudimentary practices. Diapers were simply dried and reused, baths were rare and infants' skin was often exposed to irritation and infection.
At the turn of the 20th century, society became aware of the importance of infant hygiene. Doctors and pediatricians recommended daily bathing, a practice that gradually became widespread thanks to improved sanitary conditions and access to running water. But these baths had to be carried out with products that respected the fragile skin of infants.
It was against this backdrop that Poupina was born in 1930. Right from the start, the brand distinguished itself by its commitment to developing care products specifically designed for the fragile skin of infants. Its ambition was clear: to offer safe products, respectful of toddlers' skin, tested under dermatological and pediatric control.
In the 1950s, the arrival of water heaters in the home facilitated the daily cleansing of infants. This technological advance enabled Poupina to develop further and become the benchmark for baby care in pharmacies. The brand innovated with a 1L cleansing milk, an herbal tea and even one of the very first sun milks for young children.
By observing the changing needs of parents and health professionals, Poupina constantly adapts its formulas. It draws inspiration from scientific advances to minimize the presence of irritants and maximize the natural benefits of its ingredients. With nearly a century of expertise, Poupina has evolved to meet the demands of parents who want the very best for their children.
At Poupina, the quality of dermatological care for babies is an absolute priority. As babies' skin is extremely fine and permeable, each ingredient is carefully selected to guarantee optimum tolerance. The brand systematically excludes irritating synthetic active ingredients and focuses on formulating with natural and organic ingredients.
Poupina products contain at least 95% ingredients of natural origin, including extracts of witch hazel, organic olive oil, aloe vera and vegetable oils such as avocado and sunflower. Indeed, baby care with essential oils, for example, is only possible with products adapted to infants. These active ingredients have been chosen for their soothing, nourishing and protective properties.
What's more, Poupina adopts a minimalist approach, with fewer than 20 ingredients per formula to limit the risk of sensitizing babies. Products are designed to maintain a physiological pH of 5.5, respecting the skin's natural balance.
Poupina's environmental commitment is also noteworthy: packaging is reduced to the essentials, bottles are 100% recyclable, and wipes are biodegradable and compostable. The aim is to offer skin care products that respect both babies' skin and the planet.
Poupina stands out for its safe, transparent and environmentally-friendly formulas, developed with the highest pharmaceutical standards. The high-tolerance formulas are allergen-free, with a physiological pH 5.5 to reinforce the skin barrier. All products are tested and validated by pediatricians.
Poupina's ecological commitment is reflected in the use of at least 97% ingredients of natural origin, recyclable packaging and French production that limits the company's carbon footprint.
Poupina relies on Witch Hazel, a natural active ingredient with anti-inflammatory, soothing and astringent properties, to protect and strengthen babies' fragile skin.
Poupina is much more than just a baby care brand. It's a benchmark in dermoprotection, with formulas that are safe, natural and adapted to the needs of toddlers. Choosing Poupina means putting your trust in a brand that's committed to protecting baby's skin and respecting the environment.
Every Poupina product is designed to care for babies' fragile skin while respecting the planet. Formulations are minimalist, without controversial ingredients, and tested under dermatological and pediatric control.
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