Welcome to the world of Avril: organic, natural, and socially responsible skincare
Avril, an iconic brand in organic cosmetics, invites you to discover a new way to take care of yourself while respecting the environment. Founded in 2012, this French company is on a mission to make natural beauty accessible to everyone. With certified organic formulas, affordable prices, and an eco-friendly approach, Avril is committed on all fronts to meeting the expectations of consumers who care about their health and the planet.
The brand is built on a clear vision: “Less is more.” This mantra guides every step, from product design to distribution. Thanks to carefully selected ingredients, minimal packaging, and sustainable manufacturing processes, Avril is committed to a comprehensive approach to environmental stewardship. Let’s explore together the history, values, and product lines that make Avril a leading name in ethical cosmetics.
Avril’s History and Values: A Sustainable and Responsible Commitment
In 2012, Alexis Dhellemmes identified a fundamental need: to make organic cosmetics accessible to everyone. At the time, organic products were often perceived as expensive and hard to find. By cutting out unnecessary costs such as marketing and excessive packaging, Avril offers an alternative: high-quality organic cosmetics that are accessible to everyone. The first products were sold exclusively online, but word of mouth quickly propelled the brand into organic stores, pharmacies, and beauty salons.
Avril places sustainability at the heart of its mission. Reducing waste is a priority: eliminating excess packaging, using recycled and recyclable materials, and developing solid or refillable products. By manufacturing the majority of its products in France, Avril also reduces the impact of transportation, thereby limiting CO2 emissions.
Since 2019, the brand has taken even more ambitious steps, such as planting 43,412 trees and generating 240,000 kWh of green energy per year. These initiatives reflect Avril’s ongoing commitment to minimizing its environmental footprint while offering high-performance products that are a pleasure to use.
People are at the heart of the company. Avril embraces a “liberated” organizational model, giving its employees autonomy and decision-making power. This approach fosters a supportive and collaborative work environment where every employee can contribute to the brand’s shared mission. Consumers, too, play a key role: their feedback and suggestions are incorporated to improve product lines and practices.
Avril is constantly innovating to offer eco-friendly alternatives. Solid products (shampoos, deodorants, soaps), refillable packaging, and reusable accessories (makeup remover squares, toothbrushes) are an integral part of the product lineup. These products meet everyday needs while encouraging more responsible consumption.
By joining the 1% for the Planet collective in 2023, Avril has strengthened its environmental commitment. The brand donates 1% of its revenue to organizations such as Coral Guardian and Terre de Liens. These donations support projects focused on reforestation, ocean conservation, and agricultural transition, amplifying the positive impact of its customers’ purchases.
Avril proves that it’s possible to combine quality, affordability, and responsibility. By offering simple, effective, and eco-friendly products, the brand positions itself as a key player in the beauty industry’s ecological transition. Every product purchased is a contribution to a more sustainable and harmonious future. So, are you ready to embark on the Avril adventure?
Avril’s product lines: a comprehensive and diverse selection
Avril offers a wide range of products tailored to every need, while staying true to its values of transparency and simplicity. Each product is designed to deliver maximum benefits while minimizing its impact on the planet.
Makeup: Reveal Your Natural Beauty
- Complexion: A range of organic foundations, powders, and concealers for a luminous, even complexion. Enriched with natural ingredients, these products hydrate and protect the skin while providing flawless coverage.
- Eyes: Mascaras, eyeliners, and eyeshadows formulated without parabens or synthetic dyes. Ideal solutions to safely enhance your eyes.
- Lips: Moisturizing balms and lipsticks in a variety of shades, perfect for nourishing and enhancing your lips every day.
- Nails: Nail polishes enriched with bio-based ingredients for vibrant, long-lasting colors.
- Makeup palettes: Versatile options for creating a variety of looks, from the most natural to the most sophisticated.
- Brushes: Sustainable and eco-friendly accessories for precise and even application.
- Makeup removers: Gentle solutions to cleanse the skin without irritating it, accompanied by reusable accessories to reduce waste.
Skincare: A routine for every skin type
- Creams and serums: Organic formulas tailored to dry, oily, or combination skin to hydrate, soothe, or revitalize.
- Masks: Enriched with clay or plant extracts, they deeply purify, nourish, or regenerate the skin.
- Cleansers: Gels, foams, or gentle soaps to remove impurities while respecting the skin’s natural balance.
- Facial accessories: Washable makeup remover pads, natural sponges… Tools designed for an eco-friendly beauty routine.
Body and shower care: combine pleasure with sustainability
- Lotions and oils: Moisturizing products for soft, nourished skin all day long.
- Solid soaps and shower gels: Organic formulas that are gentle on your skin and the environment.
- Deodorants: Natural and effective alternatives free of aluminum salts.
- Toothpastes: Gentle options for healthy teeth and a radiant smile.
- Accessories: Exfoliating gloves and other reusable tools to enhance your body care routine.
Hair Care: Enhance your hair
- Shampoos and conditioners: Available in solid or liquid form, they gently cleanse while protecting the hair shaft.
- Hair Treatments and Masks: Rich formulas to nourish and repair damaged or dry hair.
- Styling products: Natural solutions to add texture or control to your hairstyles.
- Accessories: Brushes and combs made from eco-friendly materials.
A complete men’s line
Avril also meets men’s specific needs with tailored products:
- Shaving: Solid shaving bars and soothing balms for soft, protected skin.
- Facial care: Cleansers and moisturizers designed for men’s skin.
- Personal hygiene: Shower gels, deodorants, and toothpaste for a simple and effective daily routine.
- Accessories: Brushes and practical tools for long-lasting use.
Baby care: gentleness and safety above all
For little ones, Avril offers products made with the gentlest, most natural ingredients, ensuring optimal protection for sensitive skin.
