IANA offers a complete line of plant-based joint care products and dietary supplements designed to improve mobility, relieve tension, and support emotional balance. Created to promote healthy aging, the brand combines natural effectiveness, everyday comfort, and an “In & Out” routine to help you regain flexibility and sustained energy.
More detailsSince 1950, Laboratoires Expanscience has been shaping a rare model in the pharmaceutical industry: an independent, family-owned company deeply rooted in France and guided by a simple yet powerful conviction: mobility is freedom. Recognized worldwide for their expertise in osteoarthritis, joint problems, and musculoskeletal health, in 2021 they became the first pharmaceutical and dermocosmetic laboratory to be certified as a B Corp—a testament to their sincere commitment to life, ethics, and sustainability. For more than ten years, they have partnered with AFLAR, supporting the fight against rheumatic diseases and helping to inform, support, and protect people affected by these often invisible but profoundly disabling conditions.
In 2024, a new chapter begins: Expanscience unveils IANA, a holistic brand that harmonizes physical and emotional well-being as we age. The goal? To enable everyone, from the first signs of aging—which can sometimes be visible as early as age 45—to maintain joint comfort, flexibility, and inner balance. IANA is aimed at the “NOLD” (never old) generation—adults between the ages of 45 and 65 who are too young to feel old but too mature to ignore their bodies. This demographic represents more than 17 million French people, half of whom suffer from joint discomfort. For them, IANA has developed a regimen centered on plant-based active ingredients, designed to provide relief, restore flexibility, and offer mental calm when pain saps energy, disrupts sleep, or even affects mood.
Because the truth is: joint pain doesn’t stop at the cartilage. It takes a toll on morale, disrupts sleep, and reduces the desire to move… In short, it disrupts that subtle dialogue between body and mind. This is precisely where IANA comes in: a brand designed to restore this well-coordinated balance, with solutions that care for both the physical and the mental. A unique “In & Out” approach, where topical treatments relieve sensitive areas while dietary supplements support energy, emotional balance, and cartilage resilience.
Although IANA’s history is recent, it is rooted in a sustainable vision. The name itself combines “Iaso,” the Greek goddess of healing, and “Nature,” reminding us that plants are an essential resource today for aging in harmony with our environment. This mythological connection carries a promise: to reconnect people with nature, which protects, soothes, and nourishes. IANA prioritizes plant-based active ingredients and formulations free of added fragrances, artificial colors, and GMOs—all manufactured in France—as part of a forward-thinking approach.
Through its skincare products and dietary supplements, IANA addresses some telling statistics: more than 40% of people over 45 report joint pain, 60% see their emotional well-being affected, 62% feel less energetic, 60% sleep less well, and 68% notice an overall decline in quality of life. All of these realities show that mobility is not just a matter of muscles: it is a holistic concept—a physical and emotional dynamic that must be preserved.
Thus, IANA embodies a profound vision: to guide everyone toward a more flexible, more mobile, and more harmonious life. It offers concrete solutions to the joint tension that hinders daily life, to the fatigue that creeps up insidiously, and to the restless nights we endure without daring to speak of them. Through natural formulas, a holistic approach to well-being, and a simple, sensory routine, the brand offers a true joint rejuvenation—an opportunity to regain momentum, confidence, and that little extra bit of joy that changes everything.
In a world where aging is becoming a global issue, IANA stands out as a valuable ally for navigating the years with greater serenity. Every treatment, every supplement, becomes a way to reconnect with your body, reignite your vitality, and rediscover your energy. IANA is the art of living in a body that moves better, suffers less, and can finally breathe freely. A promise of movement, lightness, and comfort, but also of balance, confidence, and gentleness. A modern and natural way to reinvent healthy aging.
Here are all the IANA product lines, designed to work both topically and from within, thanks to targeted natural active ingredients.
Soothing Massage Balm
→ Formulated to soothe, relax, and provide immediate comfort to sensitive joint areas, thanks to plants known for their soothing properties.
Intense Cooling Gel
→ Ideal for reducing tension, providing an intense cooling effect, and offering a natural numbing sensation to painful areas.
Relaxing Warming Cream
→ Formulated to soothe, relax, and provide a deep warming effect that helps loosen stiff joints.
Cartilage Resilience & Healthy Sleep
→ Helps strengthen cartilage resilience while promoting restful sleep, which is essential when experiencing nighttime joint discomfort.
Flexibility & Energy
→ Helps support joint flexibility, mobility, and physical vitality through a stimulating plant-based synergy.
Joint Health & Positive Mood
→ Designed to improve joint comfort while supporting a balanced mood, thanks to active ingredients that address both physical and emotional well-being.
With IANA, Laboratoires Expanscience has created a deeply human brand focused on balance, vitality, and movement, as well as emotion, serenity, and the joy of living. IANA represents a harmonious blend of nature and science, of the physical and the mental, of joint comfort and renewed energy. Thanks to its holistic approach, plant-based formulations, and sustainable vision, it offers a true rejuvenation of the joints—a path to authentic well-being and a daily life that is smoother, more flexible, and more radiant. IANA is a breath of fresh air, a promise of relief, freedom, and calm—an invitation to reconnect with your body with ease, confidence, and gentleness.
