Krème

Krème: A Different Kind of Cream—Empower Your Skin

In 2019, Juliette Lailler and Marie Belile, drawing on their experience developing cosmetic products for major brands, decided to create a brand with a difference. Their goal? To offer natural, gentle, and effective skincare products capable of rebalancing the skin’s microbiome. Supported by a team of pharmacists and microbiologists, they launched Krème, a line of certified organic skincare products designed to meet the needs of sensitive, reactive, and demanding skin.

The brand stands out for its minimalist, high-performance formulas, free of preservatives, allergens, and essential oils. Each product combines French plant-based active ingredients and probiotics to restore and preserve the skin’s natural balance. This commitment to high-tolerance skincare reflects Krème’s dedication to the well-being of its consumers.

A mission: to rebalance and strengthen the skin

The skin microbiome—a natural shield composed of billions of microorganisms—plays an essential role in skin health. Pollution, stress, harsh cosmetics, and even antibiotics can disrupt this balance, causing problems such asacne,eczema, psoriasis, or rosacea.

To address this, Krème formulates skincare products rich in prebiotics and probiotics, which nourish and support good bacteria while neutralizing bad ones. This innovative approach helps restore a balanced microbiome, thereby strengthening the skin barrier and helping the skin better defend itself against external aggressors.

Krème offers a simple and effective three-step routine:

• Detoxify the skin from irritants and chemicals using formulas free of preservatives and allergens.
• Balance the skin’s flora with probiotics and prebiotics that promote bacterial diversity.
• Revitalize the skin by providing it with plant-based active ingredients such as spirulina, hemp, and vitamin C—true boosters of radiance and vitality.

This gradual approach allows the skin to restore its natural function and achieve a lasting, radiant glow.

At Krème, ingredient quality is a top priority. All active ingredients are sourced fromorganic French farming. From grapes grown in the Dordogne to hemp harvested in Brittany, each plant is selected for its high concentration of active ingredients and cultivated with respect for the soil and the environment. Thanks to this local and responsible approach, Krème guarantees pure formulations, free of pesticides and other harmful substances.

Certified COSMOS ORGANIC by Ecocert, the brand goes even further by completely eliminating preservatives from its products. This commitment ensures healthier cosmetics that respect both the skin’s microbiome and the planet.

Local and Eco-Friendly Manufacturing

Every Krème product follows a short-supply-chain manufacturing process, carried out entirely in France:

• Plant processing and product formulation take place in Montpellier, in a specialized laboratory.
• Production takes place in Normandy, at a facility that meets medical device standards, ensuring optimal hygiene and safety.
• Packaging takes place inthe Oise region, using recyclable aluminum tubes and FSC-certified cardboard boxes printed with plant-based inks.

This eco-friendly approach reduces the brand’s carbon footprint while supporting French agricultural and industrial sectors.

Krème’s success is based on the quality and effectiveness of its skincare products. In 2021, the brand caused a sensation by launching a crowdfunding campaign on Ulule, where it sold more than 8,000 products in just 30 days, becoming the platform’s biggest beauty success story.

Its skincare products were quickly stocked at Monoprix and in numerous pharmacies across France, where they won over customers with their natural ingredients and high skin tolerance. In 2023, the Smoothing Collagen Cream received a Victoire de la Beauté award, recognizing its anti-aging effectiveness and plumping action, as proven by consumer tests.

Today, Krème continues to innovate by offering high-performance, eco-friendly organic skincare products. The brand has established itself as a key player in the natural cosmetics industry, offering everyone the opportunity to care for their skin with complete confidence.

Krème’s skincare lines: A tailored solution for every need

• Makeup removers & cleansers: Remove impurities and makeup while respecting the skin’s microbiome, thanks to gentle formulas enriched with probiotics.
• Face creams: Hydrate, smooth, and nourish the skin while stimulating collagen production with plant-based anti-aging ingredients.
• Facial Scrubs: Gently exfoliate to remove dead skin cells and reveal a more radiant and even complexion.
• Face oils: Nourish and soothe the skin with a blend of organic plant oils rich in essential fatty acids.
• Eye Contour & Lip Care: Reduce dark circles and puffiness, smooth wrinkles, and prevent dry lips.
• Face Sunscreen: Protects against UVA and UVB rays while respecting the marine environment, thanks to next-generation filters.
• Body & Hands: Moisturize, repair, and soothe dry skin while strengthening the skin barrier.
• Digestive Infusion: Promotes digestive comfort, helping to achieve a clearer complexion and healthier skin.

Why Choose Krème?

Choosing Krème means choosing natural, effective, and gentle skincare. Each product embodies the brand’s commitment to healthier and more responsible beauty. By prioritizing organic, French ingredients grown with respect for the environment, Krème offers solutions tailored to all skin types, even the most sensitive. Thanks to formulas rich in probiotics, each product helps restore the balance of the skin’s microbiome, thereby strengthening the skin’s natural barrier.

With Krème, give your skin back the power to glow, day after day, naturally.