On Soin et Nature, discover Carmex, the iconic lip balm brand, known for its moisturizing and soothing formulas since 1937. Thanks to carefully selected ingredients such as beeswax, cocoa butter, camphor, and menthol, Carmex offers effective protection against dry and chapped lips, in a variety of formats suited to every need.
More detailsIt was in his kitchen, in 1937, thatAlfred Woelbing created a true revolution in lip care: the first Carmex® balm. Designed to soothe his chapped lips, this balm—presented in a simple glass jar—quickly became an indispensable ally for damaged lips. Alfred began by going door-to-door to pharmacies to introduce his creation. Thanks to word of mouth and the proven effectiveness of his product, the little Carmex® jars won over users’ hearts.
The success was such that the family kitchen soon became too small to meet the growing demand. In 1957, Alfred moved production to Wauwatosa, a suburb of Milwaukee. What had begun as a home-based experiment turned into an industrial venture. This period marked the first steps toward global recognition and the establishment of a brand that would become iconic.
The 1980s marked a decisive turning point with the introduction of the first Carmex® tube, a convenient and modern format that became a must-have for millions of consumers. This new packaging met the needs of a mobile customer base seeking practical and effective solutions to moisturize their lips throughout the day. Since then, the brand has maintained its leadership position in moisturizing lip care, becoming a benchmark cited by pharmacy professionals, as indicated by a survey conducted by Pharmacy Times in 1999.
Carmex®’s growth doesn’t stop there. The brand continues to innovate by diversifying its product line and adapting its formulas to suit different types of consumers. This ability to adapt while remaining true to its roots helps reinforce its leadership status. In 2008, a major milestone was reached when Oprah Winfrey, an iconic figure in American television, revealed that more than one billion jars of Carmex® had been sold. This recognition helped propel the brand onto the international stage, increasing its visibility and reinforcing its image of quality and trust.
In 2012, Carmex® launched in France, marking another step in its global expansion. The brand is now present in 27 countries and continues to conquer new markets. With a global presence and a loyal customer base, Carmex® has become synonymous with effectiveness and innovation.
Since its inception, Carmex® has remained true to its founding values: effectiveness, quality, and continuous innovation. Each product is formulated with ingredients selected for their beneficial properties. These include beeswax, known for its protective properties; cocoa butter for deep hydration; and camphor and menthol for a soothing and refreshing effect.
The variety of formats—ranging from the classic jar to the convenient stick—ensures that everyone can find the product that best fits their lifestyle. Carmex® doesn’t just offer effective skincare; the brand creates a unique sensory experience. Every application is an invitation to comfort and well-being, thanks to formulas that intensely moisturize while providing an immediate sensation of freshness.
Over the decades, the brand has also demonstrated its commitment to sustainability and social responsibility. With the introduction of the Naturally line, Carmex® meets the expectations of consumers concerned about their environmental impact by offering products made with 90% natural ingredients.
Carmex®’s evolution extends beyond its classic products. The brand is constantly innovating to meet the needs of modern consumers. Among its latest creations, the Naturally line embodies an eco-conscious approach with 90% naturally derived ingredients and delicious scents like watermelon and berries. This innovation highlights Carmex®’s commitment to products that are both effective and environmentally friendly.
At the same time, the brand remains attentive to changing needs. By diversifying its product formats and refining its formulas, Carmex® ensures that every user can find a product that suits them. Whether it’s protecting lips from sun damage with SPF-enriched formulas or providing intense hydration during the colder months, Carmex® offers solutions tailored to every need.
Carmex® is more than just a brand—it’s a true story of passion and innovation. Thanks to its unique formulas and iconic products, it continues to moisturize, protect, and enhance lips around the world. By staying true to its values while looking toward the future, Carmex® continues to reinvent lip care to offer solutions that are increasingly effective and tailored to the expectations of its consumers.
Carmex offers several product lines:
Undoubtedly the most iconic of Carmex lip balms, the classic jar was the very first Carmex product to be launched in 1937. Whether in your bathroom, on your desk, or by your bedside, this iconic jar moisturizes your lips all day long, providing a hydrating and plumping effect. Formulated with beeswax, cocoa butter, camphor, and menthol, its blend offers a refreshing and soothing effect. This little yellow jar is also available in a cherry scent.
Thanks to its convenient size, the classic Carmex lip balm is your best friend for protecting and beautifying your lips. It features SPF 15 and a triple-action formula that shields your lips from the sun while intensely nourishing them. In addition to its proven effectiveness, this iconic lip care product offers a unique sensation of warmth and freshness. In addition to the classic original, this lip balm is available in a strawberry scent—all available in our online pharmacy. The Carmex Strawberry Lip Balm features a fruity scent and an ultra-nourishing and protective formula.
A true bestseller in the U.S., Carmex lip balm in a tube is rich in beeswax and cocoa butter. It creates a protective barrier on your lips while deeply moisturizing them. Your lips will look smoother and plumper. Apply generously directly from the rounded tip or use a brush for a more even application.
The newest addition to the lineup, Carmex Naturally Lip Balm, is formulated with 90% naturally derived ingredients. This lip care product comes in two fruity flavors—watermelon and mixed berries—to add a touch of indulgence.
