On Soin et Nature, the Vitry brand embodies French excellence in beauty care and accessories, offering a complete line of products dedicated to manicures, pedicures, facials, and body care. Thanks to innovative formulations and high-quality tools, Vitry offers effective solutions to enhance your daily beauty routine.
More detailsFor over 200 years, Vitry has embodied the excellence of French craftsmanship in the field of beauty accessories and expert skincare. Its artisanal heritage, combined with a constant pursuit of innovation, makes this brand an essential reference.
Vitry’s origins date back to the 13th century, to a time when a monastery in Nogent was renowned for crafting sabers and swords. These exceptional pieces, crafted with unparalleled attention to detail, quickly brought fame to the workshop. This craftsmanship was gradually redirected toward the designof surgical instruments, marking the birth of a unique expertise in precision and quality.
During the 18th century, the French Revolution upended the structure of religious institutions. The monks left the abbey, which became a national workshop before being sold to the Vitry brothers in 1795. From that point on, the company began its rise to prominence, solidifying its reputation throughout Europe and beyond.
With its roots in artisanal tradition and its capacity for innovation, Vitry quickly established itself as a leader in the field of precision and medical instruments. The company participated in numerous World’s Fairs and won prestigious awards in Paris (1867, 1869, 1876), Amsterdam (1867), Bordeaux (1865), and Philadelphia (1876). These accolades attest to the excellence and commitment to perfection that define the brand.
The company continued to diversify and refine its products. In 1880, Vitry’s line of surgical instruments was presented and awarded a prize at the World’s Fair in Melbourne. This success helped cement its reputation and paved the way for innovations that would shape the following century.
The year 1907 marked a major breakthrough with the creation of the disposable razor. This revolutionary product transformed the shaving experience and positioned Vitry as a key player in the world of personal care accessories.
In 1954, the company entered the pharmacy market with a line dedicated to hand and foot care, featuring manicure and pedicure tools of unparalleled quality. As early as 1955, Vitry innovated once again by launching the first cutlery display in pharmacies, thereby making professional-grade instruments more accessible to consumers right at their usual point of purchase.
Innovation is at the heart of Vitry’s strategy. In 1986, the brand was awardedthe “Oscar de la PLV,” recognizing its excellence in the presentation and promotion of its products at the point of sale.
In 1995, the Vitry factory, still located in Nogent, continued to operate out of the historic monastery—a symbol of longevity and the passing down of unique craftsmanship. The brand continues to reinvent itself, and in 2005, it diversified its offerings by launching a complete line of nail care products to complement its accessories.
That same year, it acquired the iconic Longcils Boncza brand, a specialist in eye makeup since 1950. The famous Cake Mascara, originally designed for actresses in classic films, remains popular today thanks to its exclusive formula. This acquisition allowed Vitry to establish itself as a major player in professional makeup.
In 2006, the company opened its workshops in Nantes, thereby strengthening its industrial footprint and its commitment to French manufacturing.
Vitry stands out with a diverse product lineup that meets the needs of even the most discerning consumers. Its products are crafted with the highest quality standards and impeccable attention to detail.
With its rich history, artisanal expertise, and unwavering commitment to innovation, Vitry continues to support consumers in their skincare and beauty routines. The brand is a trusted choice, combining quality, precision, and sustainability.
